Do You Have An Awesome CRM?
Do you know how many contacts you convert to clients?
How many contacts are actively evaluating solutions that you offer?
How many contacts you are currently nurturing and building that know, like, and trust factor with?
If you answer, "I don't know" to any of these questions, you need a CRM.
“Without a CRM system, 79% of all marketing leads are never converted to sales.”
Without a CRM, you won't be able to effectively and consistently convert contacts to clients. You won't be able to communicate with contacts to nurture them in a thoughtful, relevant way.
Before we jump in further, I want to ensure we are on the same page as to what a CRM is.
What is a CRM, and how is it different from an email marketing solution?
CRM stands for Customer Relationship Management. It is a digital tool for managing all of your business relationships and interactions with customers and potential customers.
The one goal of a CRM is → Improve business relationships.
A CRM system helps businesses stay connected to customers, streamline processes, and improve profitability.
In a micro-business, the CRM should be the hub of your business because your business centers around your customers. An Awesome CRM has all the tools you need to manage your business from contact management, sales management, email marketing, productivity, and more.
An email marketing solution is great for sending out emails, but it won't help you manage your contacts, collect actionable data about them, or create an intentional customer experience.
There are three things that make a CRM Awesome.
1 - Wow Your Contacts
A business owner can respond to all contacts and customers at all times. But, a business owner can create an intentional customer experience with a CRM by automating routine or repetitive workflows.
An awesome CRM will help you be responsive, create real engagement from the first click, and wow your customers.
There are a lot of things you can do to wow your customers, but the thing your customers care about most is their customer experience. By creating a thoughtful, intentional, and personalized customer experience, you will wow them every time.
“Fifty-five percent of consumers would pay more for a better customer experience. ”
You can do this using an awesome CRM that can automate every step of the customer journey.
2 - Add Value To Your Contacts
We all want to add value to our contacts. We want to communicate without being salesy. The best way to do this is to personalize the contact experience. That means more than adding their first name to the email.
To personalize your communications, you are sending communications that are relevant to them. They have expressed interest in a topic by opting in to a lead magnet. They have filled out a survey or quiz, and you send a very specific response based on their results.
“Relevant emails drive 18 times more revenue than broadcast emails. Use the data you’ve collected to segment your contacts, and create targeted, personalized emails.”
An awesome CRM will enable you to send email and text communications that nurture your contacts based on their interests and convert contacts to clients.
3 - Increase Your Sales
It is proven that you will increase your sales when you use a CRM. That’s because you have up-to-date information about your contacts, their interests, and activity. You are able to nurture your relationship with them in a personalized way.
“Businesses that leverage CRM software see sales increase by 29%.”
An awesome CRM will make sales simple because you can track the progression of the relationship, send sales nurturing communications that are personalized, and automate the purchase process from sending the proposal, signing contracts, and making the purchase. Did you know that “...40% of tasks within the selling process can now be automated(” (SALESFORCE)?
Comparison of Awesome CRMs
There are so many CRMs out there that it is tough to figure out what is the best. I've pulled together my analysis on several All-In-One CRMs that bring together lots of digital tools and are priced for micro-business owners. Download our Comparison of Awesome CRMs.
Mary Sue Dahill, Founder & CEO of Work Smarter Digital
We help female entrepreneurs make more impact and income by simplifying their digital tools with the All-In-One Work Smarter CRM. Schedule a Work Smarter Demo & Consult to explore what’s possible.